E33 - Stephanie Stuckey’s Morning Cup

Stephanie Stuckey is a third-generation family member of Stuckey’s stores, which dotted highways and interstates throughout the southeast. They represented a clean, safe place to fuel up, take a break and stock up on pecan log rolls. When the business was sold to outside interests, Stephanie pursued her law degree and a career in the public sector. During this time, the Stuckey’s brand and their stores fell into disarray.

 

In 2019, Stephanie received a phone call that led to her to change direction; buying her family’s (failing) business and resurrecting the brand, one pecan log roll at a time. She is passionate about restoring this iconic brand and celebrating the nostalgia and charm of Stuckey's.

 

In this week’s episode, we find out how practicing law helped Stephanie turn Stuckey’s into a profitable CPG business. Here’s a hint: Hope is not the strategy!

 

Stephanie is the Chair of Stuckey’s, the roadside chain that has proudly sold Pecan Log Rolls since 1937. You can connect with her here.

 

My Morning Cup is hosted by Mike Costa of Costa Media Advisors and produced by Madison McCann.